Real Advert Solution
Real Advert is a targeted messaging service compatible with all digital devices.
Find out how Real Advert can help your company monetize your customer data with a real targeting service (securely and in compliance with legal obligations)
Data, the gold of the 21st century
Monetizing customer data
Unlike other internet targeting players, Real Advert prevents data stealing, abuses, digital fraud, while allowing advertisers to use this data to really reach the customer, the target of their messages.
Why Real Advert?
Facts:
The advertising market is based on flawed targeting mechanisms:
Data "harvested" on the edge of legality, often unverified, leading to inaccurate targeting.
Continuous tracking techniques (profiling and tracking) that harm privacy and trust, are costly (data storage, security).
Behavioral or audience extrapolations that are open to debate.
An uncertain ad reception rate and unguaranteed audience attention
As a result:
Publishers (who operate / manage its media) lose control of their own data.
Advertisers obtain variable conversion rates.
Users feel surveilled and are subjected to an overload of intrusive messages.
The Concept
Real-Advert offers publishers a clear framework for managing their customer data
On ownership
On privacy & security
On usage
On protection
Real Advert Benefits
Generate a new revenue stream, while remaining focused on its core business, by outsourcing ad space commercialization to a media agency.
Promote their products or those of their partners through their own distribution channels while improving ROI.
Monetize and/or recoup investments: website, mobile apps, kiosk networks, digital terminals, or automated machines.
Enhance CRM file value: transform client data into an asset rather than a liability.
The Publisher controls, without needing to justify, the choice of data, authorized advertisers or brands allowed to display ads, the content of the ad, the visual appearance and the tone or content of the message conveyed.
while complying with the most stringent
regulations (GDPR, HIPAA, CCPA).
Why Real Advert is different?
100% verified data from real customers:
Customer’s data are used as the only targeting criteria;
no extrapolations, interpolation, profiling, behaviour anaylysis or projection based on spying or tracking techniques, only real values from real users right behind the screen.
100% Compliance with GDPR and all the strictest legislations:
Our solution is fully compliant with the GDPR and all the strictest regulations about privacy and data protection worldwide.
We prove it and garantee it by contract.
Real advert doesn’t collect, aggregate, share, sale, rent, distribute or expose any data about your customers.
Competitive Advantages
The only solution that can be deployed with banks, insurance companies, public administrations, and other owners of sensitive data. Applicable across all media, models, and platforms.
Advertisement is viewed in a 100% captive environment (user’s attention rate).
No extrapolation or interpolation, no trends or assumptions, ensuring accurate and proven real-time data only.
Target authentication is guaranteed before the advertising message is delivered... Every message sent is received by the intended audience.
Ensuring Publishers retain ownership and protection of their data... Simpler, faster, more efficient, and more eco friendly.
No tracking, profiling, history, ID or cookies. No data theft, no doubt, no suspicion.
Functional Advantages
Real Advert manages the whole cycle of the programming of the advertising campaigns: from the establishment of the estimate, temporal programming, the targeting, blacklisting, control, contextual adaptation, selection and integration, to the monitoring in real time.
Real Advert is compatible with any information system, with any kind of broadcast media, and is practical and quick to set up.
It handles any kind of digital materials which may be dynamically and automatically adapted under your own constraints and to your specific networks, devices and requirements.
Targeting criteria can be coupled with dynamic contexts from external sources (weather, time, events,...) or from complex calculations.
Unlike other targeting techniques, RA unique design limits our environmental impact by optimizing the number of servers and the power of the infrastructure needed to select and deliver the best message in real time.
We Guarantee
Publishers
By fully protecting the sensitive customer data, they remain their sole owners, which cannot be reused later by any other party.
All final choices are yours (about advertisers, products, visuals, message content) and to your sole discretion, under your total control.
Advertisers
Each message broadcast is preceded by the recognition of the user (target)
A broadcast is based on real existing user whose data is verified and up-to-date
Users (targets)
The message will be distributed only if the user has given his consent
A perfect protection of his data towards all the actors, even us
Compliance with current regulations and GPRD
We take online privacy seriously. It's our philosophy to put our clients first, as it's essential to protect and prove their security and privacy.
Sustaining Real Advert
Simplicity is efficiency; Only one API call is sufficient! Built to last, longer.
Monetize Without Risk
Case Examples
A public pharmacy owned by City Hall “X” has a network of (around 120) pharmacies covering the entire city.
They decided to implement a direct communication channel with their customers to manage health or treatment reminders, and to carry out targeted promotions to clear unsold stock.
A semi-public company manages vehicle technical inspections. A web portal and a mobile app allow appointments to be made, and become specialized channels for communication with its 3 million customers, to promote partners.
Read More...A Bank wants to optimize databases costs and boost its customer communications. Key partnerships will help attract specific target segments and lead to new contracts.
Read More...
About Us
Company
ANNONA Corp SA, a company based in Luxembourg:
Publisher of the “RA” application, a system for broadcasting targeted messages via all types of interactive
terminals (computers, mobiles and tablets, interactive terminals, kiosks, ATMs). Owner of the broadcasting and targeting technique
based on a patented methodology, using existing account management or authentication systems to target a user.
The Team
Luc BAUMELOU
Co-founder - President
Over 25 years of experience in advertising and media: Groupe MBB, GROUPE PUBLICIS, GROUPE HAVAS, OPTIMUM MEDIA, IDEAT EDITIONS…
Stéphane ΜOᏒΕΑՍ
Co-founder - CTO
Over 30 years of experience in R&D and IT security: Ziff Davis, Apsylog, COBB Group, Unimedia, Overwiew, Hermetyx Inc…
Jean-Pierre POUSSARDIN
Co-founder - CFO
Extensive financial experience in major advertising groups, including INSERT and PUBLICIS GROUPE
Brany SEKULIC
Director of Client Relations & Operations
Over 30 years of international experience, including as Art Director for Sony Music, Universal and PIAS
Contact Us
Monetize your customer data in complete security and in full compliance with all the strictest legislations
Not sure what to do? Not sure if Real Advert is right for you?
